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MODULE: MODULE 4 - Social Competencies
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MODULE 4 - Social Competencies

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Case Study

Cáceres para Comerselo Case Study

Cáceres para Comérselo is a micro-enterprise of less than 10 employees acting as a cooperative with 6 – 10 years of experience in sectors such as: agriculture, forestry and fishing, agri-food and tourism, gastronomy, food retail and culinary arts, entertainment and creation. In this way, the company offers a wide range of services to its clients on a regional level (i.e., in Extremadura), among which the following can be mentioned:

  • Catering services
  • Food products
  • Food services
  • Culinary products
  • Culinary services
  • Leisure services

The ACTYVA Cooperative Society is an initiative that arises to facilitate the generation of productive, alternative and solidarity economy projects, and the connections between them and with their immediate environment to reactivate relations and exchanges on a local scale from Extremadura. Cáceres para Comérselo is a food supply project of the Extremaduran cooperative ACTYVA. The products come directly from those who produce or process them and from areas as close as possible to Cáceres, with exceptions such as whole cane sugar. We are producers who, after several years dedicated to producing, managing, marketing and distributing our small productions directly to the consumer, have decided to group our catalogues into a single one and to be more efficient in the performance of the other tasks while maintaining the same philosophy.

The company claims to carry out co-design and co-creation and/or sale of products and services with other entities on a regular basis, including other social enterprises or organisations, public authorities at local/regional level, farmers and food producers, companies or organisations in the hospitality sector, NGOs, educational organisations and/or philanthropists. The professional connections and interactions established with the above-mentioned entities are made possible through the participation of ACTYVA members in forums, official meetings with other partners, networking events or through their attendance to workshops specifically designed to collaborate and innovate.

From “Cáceres para Comérselo” they point out that one of the main challenges they have faced is that the dedication of the staff associated with the different ACTYVA projects is not 100% available, which makes it difficult for them to articulate more cooperation mechanisms with related stakeholders. However, they consider as the most relevant factors for the success of their business the existence of available resources in their area of action, the mobilisation and constant involvement of the right stakeholders (community members, external partners, etc.). Similarly, their ability to focus on a particular customer segment for whom they design innovative products/services and attract additional financial resources have also been determining factors.

The advantage of collectively undertaking an entrepreneurial process has been an important driver for this initiative. In this sense, its founder claims to have acquired his knowledge in business and business leadership, co-creation and co-sharing processes, among others, thanks to the exchange of information and experiences with colleagues/friends (coaching, etc.). It points out that it would be necessary to train new business people and entrepreneurs, social or otherwise, in areas such as the internal management of collaborative projects that take into account the entire value chain, comprehensive projects. Therefore, they agree with the fact that the support community is fundamental for the sustainability of social enterprises, as they cannot thrive acting independently and in isolation from their community.

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