The business model is an easily understandable, ideal and practical tool – it helps to make the business idea a reality. We can make the most of it by rethinking each element within the framework of an expert-led professional workshop. Suggested steps for the model that can be completed in a few hours:
Work together in a group by brainstorming. Before moving on to each element, define the mission of the business, since that is the reason to conduct business.
It is worth starting with the right-hand side; suggested order in pairs: value proposition – customer segment; relationship – channel; partners – key activities – resources; revenue – costs. In the case of social enterprises, this is complemented by a presentation of the social problem and social impact.
Discuss the elements of the model, ask questions, so that subsequently the canvas will be ready to be able to be filled out with post-it or markers.
Look at the finished filled out Canvas to see if it forms a logical unit in its context. After filling out the Canvas, check the content of its elements again and again.