Curriculum
MODULE 2 - Defining your Social Business
Unit 1 – Business Model Canvas for social enterprises
0/8
Unit 2 - Finance & fundraising
0/13
Unit 3 - Legislation
0/1
Unit 4 – Marketing for social enterprises in the field of gastronomy
0/8
Text lesson
Important concepts/definitions
Marketing: the activity of communicating, mediating and exchanging supply, targeted at customers or business partners. It involves selecting target markets, identifying, attracting, retaining and increasing the number of customers.
Customer value: the benefits that the customer expects from a product or service, providing added value.