Curriculum
MODULE 2 - Defining your Social Business
Unit 1 – Business Model Canvas for social enterprises
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Unit 2 - Finance & fundraising
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Unit 3 - Legislation
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Unit 4 – Marketing for social enterprises in the field of gastronomy
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Case Study
The Treasure of the Valley Social Cooperative (Hungary) was founded on the basis of the Kisvejke apricot growing area. It is a producer cooperative, which takes over the farmers’ products for further processing and provides opportunities for professional training too. With the help of several Hungarian grants, they have become more widely known. The cooperative also submitted an application for support for marketing activities, which included communication through both online and traditional channels. Thanks in part to this, they have been commissioned to participate in the school juice programme, providing a significant amount of fresh produce to the surrounding educational institutions, thus generating a fixed, predictable income and serving social objectives.
In the case of Fruchtus Star Social Cooperative (Hungary), which produces dairy products from local raw materials, there are two main offline channels in addition to online marketing. On the one hand, in their small snack bar, which is also a local product shop, they regularly attract new customers and tourists with tastings, where they get direct feedback on the products they sell, they get to know their products more widely and, thanks to the good quality, nobody usually leaves without buying. They also aimed to get their products on the shelves of larger stores, which they achieved through direct marketing methods. They directly approached shops that they liked, where they managed to arrange an appointment, and immediately took samples of their products to them. They were successful, and since then one of the larger shops in the county has become a regular reseller.