Unit 4 – Details

INTRODUCTION

In this lesson, we provide a brief overview of how to implement marketing activities in social enterprises in the field of gastronomy, culinary heritage, and food. By completing this lesson, you will gain the following knowledge:

• Definition of marketing,
• Defining marketing goals,
• Creating a marketing plan,
• Monitoring of marketing activities.

LEARNING OUTCOMES

• Product and price policy making,
• Definition of sales and promotion activities,
• Design effective offline marketing tools,
• Exploit online marketing opportunities.

TIME NEEDED FOR THE UNIT

45 minutes

RELATION TO OTHER UNITS OF SAGA LEARNING PROGRAMME

This module focuses on activities ranging from the idea of social enterprises to the development of a business model. These include identifying key business partners, assigning the main direction of activities, mobilizing resources, defining added value, customer relationships, customer segments, cost structure, and revenue sources.