INTRODUCTION
This lesson will help you to understand how and map the market as a new entrant or before launching a new product. The reader will learn techniques that can be applied easily, cost-effectively and without external help.
LEARNING OUTCOMES
Analytical skills refer to the ability to collect and analyse information, problem-solve, and make decisions. Entrepreneurs who possess these skills can help solve a company problems and improve its overall productivity and success.
Basics of market analysis:
TIME NEEDED FOR THE UNIT
45 minutes
RELATION TO OTHER UNITS OF SAGA LEARNING PROGRAMME
This module offers practical tools to inspire you to run your social enterprise effectively. It will help you explore opportunities and identify ideas. As the last lesson of the module, it is a good idea to review the first three materials and then move on to market research.