Curriculum
MODULE 1 - Inspiration for Social Entrepreneurship
Unit 1 - What is a social enterprise and what does it simply setting up one?
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Unit 2 - Identifying opportunities in empty Europe related to gastronomy
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Unit 3 - Ideation of the product & service related to gastronomy
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Case Study
Social enterprises are an integral and important part of the business sector and produce products and provide services for profit in the same way as any other business. However, an important difference between them and traditional businesses is that social enterprises use the profits they make to address a social challenge.
Aaron inherited a large piece of land and decided to give up his previous office work and produce some kind of product for which he would produce the raw material. The environmental conditions are favourable for the planting of blackberries, this plant is not typical of the area, so jams and drinks made from it will find a suitable market as local products. He started planting the blackberries and gained information on how to care for and when to harvest. Meanwhile, he also took the time to market research, as he planned to launch a new product and could not decide whether there would be a greater demand for blackberry jam or syrup, or even for beverages. For the market research, he created a Facebook page for the estate, called Blackberry Park, and informed those interested in the first posts that a blackberry plantation had been started, and he would produce a local product from its crop. It began the needs survey with a vote aimed at determining which two products would hit the market first. Voters could choose between jam, jam, syrup or drink.
Votes revealed that the greatest interest would be in jam and syrup. The next step was to assess the proper formulation and flavouring. Aaron learned from the new vote that the jam would be in the best-selling natural flavour as well as a cinnamon version in a 350g bottle. In the case of the syrup, those interested also asked for a sugar-free version, typically a 1-liter package was popular. With the help of the information obtained, Aaron launched a pre-order campaign where cinnamon and plain jam as well as sugar and sugar-free and honey-flavoured blackberry syrup could be ordered for 70 percent of the planned price. The purpose of the pre-ordering campaign was to get Aaron to confirm after the voting what the best-selling product and the pricing he had thought was appropriate. Following the market research, the production and successful sale of the products began.