Curriculum
MODULE 1 - Inspiration for Social Entrepreneurship
Unit 1 - What is a social enterprise and what does it simply setting up one?
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Unit 2 - Identifying opportunities in empty Europe related to gastronomy
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Unit 3 - Ideation of the product & service related to gastronomy
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Tips & Tricks
10 tips to help make your market research really effective:
1. Think about and formulate the right questions you are looking for answers to.
2. Gather information from existing databases!
3. Gather information about your competitors!
4. Gather information about similar products on the market!
5. Identify the target audience who can answer your primary research question!
6. Ask clear, easy-to-answer questions in your primary research.
7. Motivate your target audience to respond!
8. Take every opportunity to conduct primary research, ask your customers and target group through as many channels as possible.
9. Evaluate the results, both for secondary and primary research.
10. Base your plans, strategy and marketing activities on the data obtained from the market research.